WHAT IS ONLINE MARKETING?
Online marketing, also known as internet marketing refers to a series of marketing methods used to promote a business, product or service through various channels on the web. By utilising online marketing businesses can drive direct sales through e-commerce websites or turn targeted traffic into converted leads using conversion strategies.
Search engine optimisation or SEO is a method used to promote a website within the search engine results pages (SERPs) using a variety of strategies aimed to build industry credibility with search engines in order to rank at the top of the SERPs for relevant keywords. Unlike Pay Per-Click SEO is an organic method of getting visibility on SERPs that is more affordable and has benefit to both you as a visitor and to potential customers searching for your product or service.
Pay Per-Click marketing is a method of gaining online visibility and attracting website visitors by advertising on other high-traffic websites and paying these host websites a fee for every click on their advert. Examples of pay-per click include Google Adwords, certain ad-types on Facebook and Linkedin and advertising on platforms such as industry-specific online magazines or blogs.
Social media use is on the rise and is becoming a big platform for businesses to reach their desired target market. With social media marketing, businesses can receive additional traffic to their website by reaching audiences within their local area or internationally by targeting them based on their demographics and their online habits. In addition, social media marketing allows businesses to remarket to prospective customers that have not yet purchased thus increasing their chances of conversion.
WEB TRAFFIC ISN'T YOUR HIGHEST PRIORITY, CONVERSIONS ARE AND THAT'S WHAT WE FOCUS ON
We believe that combining multiple online marketing strategies is the most effective method of increasing your businesses online visibility, raising brand awareness, increasing web traffic and converting that traffic into buying customers.
Whilst one strategy is effective to a degree to achieve on or more of these results, a combined strategy allows you to more effectively utilise the online mediums to achieve your marketing goals.
FREQUENTLY ASKED QUESTIONS
Online marketing is becoming increasingly important as internet access and usage increases internationally, even in third-world countries. The internet is a great place to reach further into your target market with your product and service and by marketing online you are able to get customers coming to you rather than needing to go out to them. Online marketing is a perfect supplement to your current marketing strategy to help you grow your business exponentially.
Our online marketing services start at around R3500 per month and can be as much as R50 000 or above per month depending on the combination of strategies coupled together as well as our clients desired results, or the aggressiveness of their marketing campaign.
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